How To Create Content That Grabs Attention w/ Jimmy McKay of PT Pintcast

We all have a passion for the work we do and the mission we’re
on, but we often struggle to communicate our expertise to
others. 





This makes content creation hard. Real hard.





Online content creation might seem daunting but it’s really all
about including the audience and creating a narrative that
provides them with value. 





Jimmy McKay turned a podcast interview into his dream job and
shares how to better communicate and create content that educates
your audience, attracts new clients and customers, and helps
people live better lives.



Check out the full show notes with key takeaways, quotes,
in-depth guest info, and more.



In This Episode


What skills you can work on developing to better present your
messages in a way that is engaging to your audience (3:24)

Learn about the ‘grunt test’ and how it can help you get your
point across to your audience easily (9:50)

Understanding the parallels between podcasting and healthcare
(21:20)

How Jimmy turned a podcast interview into his dream job and
how you can do it too (23:40)

Why guesting on other peoples podcasts is one of the best
ways to increase your exposure and spread your message (34:47)




What's the biggest thing you've taken away from this
podcast? I'd love to hear about it and feature your response on
the show! Take 30 seconds to leave a review here including your
biggest takeaway.


About Jimmy McKay, AKA The Jimmy Fallon of Physical
Therapy


Jimmy McKay has lived many lives, with extensive experience
working in radio, podcasting, and physical therapy. Jimmy loves
to take dense, scientific, and medical information and package it
in an understandable and engaging way.


Finding his sweet spot at the intersection between communication
and physical therapy, Jimmy has found a way to marry his two
passions and use the power of storytelling to change lives.



Good Content Is All About Your Audience


When it comes to your content, the most important person is
always your audience. Jimmy stresses the importance of respecting
your audience's time and attention, and including them in the
conversation.


This is done by having a clear narrative in your content and
remembering the basics of communication. Make sure to be tight,
bright, and informative, and you'll more easily capture and hold
your audience's attention.



Using Content Creation to Drive Business Results


While Jimmy has two podcasts of his own, having produced over 750
episodes between them, he also runs three more shows as Director
of Communications at Fox Rehabilitation.


On top of those podcasts, Jimmy helps his colleagues, wellness
experts who are incredibly knowledgable and passionate about what
they do translate that knowledge and passion into helpful and
engaging content. This often involves helping them work through
doubt of their own expertise and fear of the various media
platforms they don't feel equiped to use.

By removing the barrier of fear, seeking out points of failure in
your content, and consistently putting out good, focused
information, you can get your content in front of the right
people.


Jimmy shared the value of focusing on incremental
improvement rather than attempting to make massive changes all at
once. What's something you're currently working to improve
incrimentally? Leave me a voice message
to have your response featured on an upcoming
episode.


Links & Resources


Learn how to grow your audience through podcast guesting
with my free Mini-Course



Jimmy McKay Website


PT Pintcast 


FOX Rehabilitation Website


Follow PT Pintcast on Facebook | Twitter


Building a StoryBrand by Donald Miller


Never Split The Difference by Chris Voss






Come say hi to Jeremy on Twitter | Instagram | Facebook



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at Counterweight Creative
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