How To Use Social Media To Get Clients for Your Wellness Business w/ Andréa Jones

Social media can be a fantastic way to gain exposure to new
people and bring your audience back to your core content.
However, social media can also be intimidating, and something
difficult to wrap your head around, like it has been for
me. 





Social media can help you grow your audience, create a lasting
partnership and help you become a part of your key demographics
daily life, but it is only by using these platforms the right way
that you will find the success you are hoping for.  



Check out the full show notes with key takeaways, quotes,
in-depth guest info, and more.



In This Episode


The 5 categories you should focus on posting in the first 6
months of your social media account (6:09)

Comparing the difference between batching and scheduling
content versus posting on the fly (12:22)

Discover the ‘3 W’s’ that every successful social media
profile has in common (21:17)

How to avoid letting your design aesthetic stop you in your
tracks from posting on your profile (28:00)

Analyzing your responsibility as a wellness business owner on
social media (36:40)

Which social media platforms are underrated or under utilized
by wellness entrepreneurs (39:24)




What's the biggest thing you've taken away from this
podcast? I'd love to hear about it and feature your response on
the show! Take 30 seconds to leave a review here including your
biggest takeaway.



How To Use Social Media Effectively For Your Business with Andréa
Jones


Andréa Jones is a social media strategist and host of the Savvy
Social Podcast. Andréa helps business owners in the wellness
space and beyond use social media to effectively grow and promote
their businesses and get out of social media overwhelm and
anxiety.





In this episode, she shares her top tips to use social media to
your advantage. 


How To Start Out Strong on Social Media


When first starting out on social media, you want to focus on
five key categories for the first six months. 





These categories are: 





Promotional content

Educational content

Community-building posts 

Entertainment 

Engagement 






Over that initial span, you want to evaluate what’s resonating
with your audience and what’s not, and adjust your content
accordingly.



Content Creation & Engagement Are Both Necessary for
Growth


It takes a combination of both content creation and engagement
with other creator’s content to see a return on the effort you
put into social media, and it has to be consistent.





Andréa suggests setting defined limits to the amount of time you
spend on social media, including no more than an hour per week on
content creation and 15-30 minutes per day on engagement. 





Despite what we often think, it’s actually the engagement, not
the content creation that is most crucial to growth, so don’t
skip it! 






The Keys To Long Term Social Media Success


Besides a lack of consistency, when it comes to using social
media to actually get results for your wellness business, there
are a few common mistakes people make. 





One of the most common is making either too many, or too few asks
of your audience. 





Engaging your audience in social media is a lot like going on a
first date, and our job as content creators is to woo our
potential followers and over time to build up the know, like and
trust factor with them. 





Too many asks too early can scare them off, but too few likely
means that you’re leaving clients, customers, and profit on the
table.





Andréa suggests finding a 4 to 1 ratio between giving and asking
with your content in order to maximize the results for your
business. 


 


When used effectively, social media can be one of the most
powerful tools to gain new clients and customers for your
business. By following Andréa’s tips, you can spend less time on
social media and get more results.



What is your relationship to social media? Is it
something you love that adds value to your life and business,
something you avoid, or something else entirely?
Leave me a voice message to have your
response featured on an upcoming episode.



Links & Resources


Learn how to grow your audience through podcast guesting
with my free Mini-Course


OnlineDrea Website
Savvy Social PodcastSocial Media Unwind


Follow Andréa on Twitter | Facebook | Pinterest | Instagram |
LinkedIn | YouTube



Related Episodes


BBWB 003: How Technology Is Shaping Wellness Businesses (For
Better & Worse)



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