The 2 Types of Systems Every Wellness Business Needs To Scale w/ Tyson Franklin

Solid systems are an unavoidable necessity when it comes to
building and scaling any successful business. So why do so many
of us shy away from putting the proper systems into place? 





If you’re the creative, visionary, big-picture type of
entrepreneur, you might have avoided implementing systems for a
long time, either out of fear that things would become too
“corporate” or because they felt too tedious to create. 





But, systems aren’t about turning people into robots and sucking
the personality from your biz. Really, they’re about achieving
predictable, repeatable results and will help you set up your
business to succeed even if you're not the one doing the actual
work.






Check out the full show notes with key takeaways, quotes,
in-depth guest info, and more.



In This Episode


Why you should build your business as if you are going to
sell it (14:14)

The first cornerstone system you should set up and get
everybody to buy in on first (19:36)

How local brick and mortar businesses can leverage social
media and content creation to increase exposure (26:30)

Why having a podcast is the number one way to market your
business (27:50)

Learn how the 365 Day Mental and Physical Fitness Challenge
changed Tyson’s life and business (30:15) 




What's the biggest thing you've taken away from this
podcast? I'd love to hear about it and feature your response on
the show! Take 30 seconds to leave a review here including your
biggest takeaway.



How Systems Can Change the Way You Operate with Tyson Franklin


Tyson Franklin has found huge success in the world of podiatry,
podcasting, writing, and content creation and now helps other
podiatry businesses market themselves effectively. 





But it wasn’t always this way.





It took finding himself bankrupt, divorced, and living in his
clinic at the age of 30, a hand injury that left him unable to
work for a significant stretch of time, and a year of challenging
himself to think outside of the box to land Tyson where he is
today. 


The Importance of Predictable Outcomes


As Tyson puts it, systems are not meant to keep people in a box
and make your business robotic. Instead, systems can help you
hand off the tasks in your business that are done frequently so
that you can get back to doing what you love most, and where
you’re time and attention is most valuable.





Simple systems not only keep your business running smoothly, but
they also play a huge role in the first impression a potential
new client has with your business. The way the phones are
answered, your clinic is set up, a user-friendly website
interface, and much more all influence the way a potential new
customer sees and feels about your business from the
get-go. 



Why You Need To Know Your Exit Strategy (Even if You
Don't Plan To Use It)


While proper systems are essential to keep your business from
descending into chaos, they also increase the value of your
business should you choose to one day sell it. 





Tyson argues that you should start building your business with
the mindset that one day you will in fact sell it one day, and
use that motivator to keep your quality and your systems at the
highest level. 






Why Networking Is Invaluable to Your Business


Aside from systems, Tyson credits a lot of his success to
persistent networking, both online and off. 





Conferences, events, hosting and guesting on podcasts, and
content creation can all help us connect with like-minded people
who are on the same journey we are. 





That support is essential if we’re going to succeed with our
businesses over the long run.



What is the most repetitive task in your business that
you don't yet have a system for? What is holding you back from
documenting it and handing it off? Share how your business could
benefit from a solid set of systems with me by leaving me
a voice message to have your
response featured on an upcoming episode. 



Links & Resources


Get Your Free Systems Tracker Template Here


Get Your Free Podcast Guesting Mini-Course Here


Tyson Franklin Website


Podiatry Legends Podcast


Follow Tyson on Facebook


Built To Sell by John Warrillow (affiliate link)


The E-Myth Revisited by Michael Gerber (affiliate link)



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