How To Gain Clarity on Your Messaging & Get Unstuck w/ Shauna VanBogart

Whether you’re just starting out on your wellness business
journey or are a seasoned product or service provider, having
clarity is essential to creating the impact you’re looking
for. 





Clarity affects your messaging, content, marketing, and your
offers themselves. Without it, it’s hard to grow your brand and
achieve success of any kind. 



But if you don’t have clarity, how do you get it?






Check out the full show notes with key takeaways, quotes,
in-depth guest info, and more.



In This Episode


The importance of having empathy for your audience members
and meeting them where they are (7:48)

Where to start when it comes to finding and attracting your
ideal audience (11:35)

How to build out your customer journey and symptoms list when
starting from zero (20:30)

Why investing in yourself could actually make you more money
than investing in your business (32:40)

Tips for adjusting your thinking to become more vertical and
less linear (42:55)










What's the biggest thing you've taken away from this
podcast? I'd love to hear about it and feature your response on
the show! Take 30 seconds to leave a review here including your
biggest takeaway.



Identifying Your Soapbox with Shauna VanBogart


Shauna VanBogart has built multiple businesses across a diverse
array of industries. Each of those experiences has allowed her to
tap deeper into her intuitive gifts, which she now uses to help
other business owners, as an intuitive business coach.





Shauna and I have actually both hired each other in the past and
our mindsets and approach to business overlap in a lot of
areas. 





She’s an expert on gaining clarity across all aspects of your
business and is someone that I’ve learned a lot from when it
comes to moving past the endless tactics and strategies and
operating from a more intuitive place.


You Are Your Message


One of the biggest issues we face as business owners is clarity
and consistency with our messaging. 





And it’s true, getting your messaging right is hard!





Business owners make it harder on themselves, however, when they
also lack clarity on who they’re actually speaking to and what
they’re speaking about.





Shauna suggests starting by painting a detailed picture of your
ideal customer's life and problems. By mapping out your target
client's “symptoms list”, you can create highly relevant and
targeted content to a specific group of people.





Your Audience Doesn't Need To Be as Big as You Think It
Does


Many entrepreneurs get stuck on the idea that the only way to be
successful online is by growing a massive audience. 





In reality, your numbers may not be as important as you think
they are.





By giving every service your all, going above and beyond to
deliver a ‘wow’ experience, and following up and checking in with
your clients regularly, you can build a highly referable and
sustainable company that has your clients doing your marketing
work for you. 





By embodying the value of ease as a health and wellness
professional, knowing what you truly bring to the table, and
leaving space for creating, you can preach your soapbox and scale
your business to what is in alignment for you. 








What's something that you are currently feeling a lack of
clarity around? Let me know by leaving a voice
message here. 



Links & Resources
Leave a Review For BBWB on Apple Podcasts Here


Audience Growth Through Podcast Guesting Mini-Course


Just Being Podcast


Shauna VanBogart Website


The Power of Moments by Chip and Dan Heath





Related Episodes


BBWB 007: The Foundation of Effective Online Marketing


BBWB 012: Hiring: Who, When & How to Grow Your Wellness
Business Team Like A Boss with Tasha Booth






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