How To Create and Market a Successful Online Course w/ Ryan Koral

If 2020 has taught us anything, it’s that having an online
presence for your business is a necessity, especially if you’re a
traditionally in-person service provider.





One of the best ways to package your existing knowledge is by
creating an online course. 





While the idea is appealing to many online entrepreneurs, the
path to creating and marketing a course that actually sells is
littered with pit-falls. 





Ryan Koral has created numerous online courses both for himself,
and his clients, and shares what he’s learned in this
episode. 






Check out the full show notes with key takeaways, quotes,
in-depth guest info, and more.



In This Episode


The first steps you need to take when transitioning from what
you are doing in real life to creating an online offering (11:20)

What questions you need to ask before creating a successful
online launch (19:30)

Why you should never create another product without
preselling it first (23:40)

How to get over your perfectionism and just get your offering
out there (30:06)

Common traits found in successful online course creators and
how to adapt them into your own business (40:50)







What's the biggest thing you've taken away from this
podcast? I'd love to hear about it and feature your response on
the show! Take 30 seconds to leave a review here including your
biggest takeaway.



Serving Your Community with Ryan Koral


Ryan is someone I’ve looked up to for a long time and is someone
who truly walks the talk when it comes to using his business to
serve his community and create value. 





In addition to running a video production studio as well as
teaching everything he knows to other video producers, Ryan
partners with subject matter experts to develop and market online
courses that help his clients scale their impact as well as their
income.



The Power of the Pre-Sale


When you’re creating your first online product, it can be
difficult to know where to start. 





When it comes to creating your first offer, you might have a
dozen different ideas, any one of which might work. 





Or you might have one idea that you’re sure is the perfect
solution for your audience. 





Either way, before doing the work of creating your offer,
pre-sell it instead. 





If no one buys, you’ve saved yourself the time and heartbreak of
creating an offer that wasn’t a good fit. 





If people do, you’ve been paid in advance to create something
that you know your audience is hungry for.





Done Is Better Than Perfect


After you have validated your idea through a presell, don’t get
caught up in your desire to make everything perfect. 





We all have incredibly high standards for our work. But more
often than not, they keep us from ever completing and shipping
our work, getting it into the hands of the people who will
benefit from it. 





Instead, remember that done is better than perfect and that your
first draft is simply a starting point. You can always go back
and make improvements on your V2 based on your customer feedback.





As Ryan says, you can’t learn until you launch. 











Ryan talks a lot about the value of building
relationships. How do you approach establishing and nurturing
relationships in business? Leave me a voice
message here.



Links & Resources
Audience Growth Through Podcast Guesting Mini-Course


Tell Your Brand Story Free Webinar


Email Ryan at ryan@tellstudios.com


Tell Studios Website


Digital Marketing With Soul Summit


Studio Sherpas Podcast


Ask by Ryan Levesque





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