Fill Your Client Roster With This Wellness Workshop Framework w/ Karen Pattock

Creating a workshop can help you grow your list, fill your
programs, and get you and your offerings in front of the right
people. 





Although building your first workshop can be more than a bit
intimidating, having a proven system to map out how to structure
it, what to include, and how to make an offer without feeling
sleazy makes the process a whole lot easier. 






Check out the full show notes with key takeaways, quotes,
in-depth guest info, and more.



In This Episode


How to create a structure and framework for a great wellness
workshop (9:25)

Tips for gauging the amount of information you need to
provide in order to help your clients be successful (15:22)

The difference between using workshops as a list building
tool or a program filling tool (20:35)

Advice for getting over your limiting beliefs and pitching
someone with a bigger audience than you (33:27)

How to think about workshop schedule during the leadup to
your launch (41:50)







What's the biggest thing you've taken away from this
podcast? I'd love to hear about it and feature your response on
the show! Take 30 seconds to leave a review here including your
biggest takeaway.



Success Is Not a Magic Pill or Pixie Dust


Karen Pattock is a wizard when it comes to wellness workshops and
helping health coaches attract their ideal clients and fill their
programs through wellness workshops. 





Like so many of us, when Karen was first starting out on her
entrepreneurial journey, she thought there must be some magic
pill or pixie dust that successful business owners knew about,
but she didn’t. 





After a bad coaching experience forced her to confront the
reality, she doubled down on being consistent with wellness
workshops to grow her business and now teaches other wellness
business owners to do the same.  



Getting Specific To See Results


When it comes to running successful wellness workshops, the
all-important first step is to be specific about your offerings
and the messaging around them. 





Getting specific with your messaging isn’t necessarily about
niching; it’s about creating the right messaging to point to the
particular outcome you are hoping to get for your clients and for
your business. This helps you attract the right people in the
first place.





That’s not to say that being specific about your target audience
isn’t important as well. 





If you’re struggling to gain traction with your audience on a
broad level, there is a good chance you have been resisting
choosing your ideal client. 





Karen shares that when thinking about your marketing messaging,
you should be able to fit what you do, who you help, and the
transformation you offer in one sentence. 





This specificity ensures that you are talking to the right people
and are on the path to a snowball effect of multiplying the
returns you see in your business. 





Selling Yourself the Right Way


One of the biggest fears wellness business owners have when it
comes to workshops and webinars is transitioning into the
pitch/offering/invitation segment of the workshop without feeling
sleazy.





Chances are, however, if your audience has stuck with you through
your workshop, they are generally excited to hear what next steps
you are ready to offer them to build upon the experience they
just had with you. 





Karen impresses the importance of understanding that if you’ve
done a good job on the teaching segment of the workshop, you’ve
earned the right to make your offer. 





By taking and applying Karen’s wellness workshop framework, you
can up your confidence, reduce the overwhelm and add workshops to
your marketing toolbelt.











What one workshop would you choose to run for your
audience within the next few months? What is standing in the way
of you setting a date and putting it out there? Leave me
a voice message with your answer
here.



Links & Resources
Listen Up Newsletter


12 Ready To Use Wellness Workshops Library 


Karen Pattock Website


Follow Karen on Instagram


Health Coach Client Attraction Facebook Group


The Wellness Business Podcast





Related EpisodesBBWB 013: How To Gain
Clarity on Your Messaging & Get Unstuck with Shauna VanBogart


BBWB 005: How Becoming the Best in the World Is Easier Than You
Think






Come say hi to Jeremy on Twitter | Instagram | Facebook


Podcast production & marketing support by our incredible team
at Counterweight Creative
Support this podcast