Creating Thoughtful, Intentional Marketing Funnels w/ Krista Chapman

Effective marketing funnels are key to running a successful
business. And while many business owners find the idea of funnels
overwhelming and confusing, they don’t have to be. 





Krista Chapman of Path & Compass joins me to break down how
to construct an effective funnel for your business, including how
much time you should allocate on the different stages of your
funnel depending on your business model, to choosing the right
marketing strategy for you and your business in the first
place. 





We also dig into how to ask for the sale when your prospects
reach the end of your funnel and how to continue nurturing them
once they’ve bought from you. 






Check out the full show notes with key takeaways, quotes,
in-depth guest info, and more.



In This Episode


How to know if you are having a mindset or clarity issue
rather than a marketing issue (5:05)

The best way to make sales on social media without feeling
sleazy about it (14:07)

Why you should stop running your business based on other
people’s ideas of success and happiness and create your own
definition instead (27:15)

How to allocate your time to the different stages of your
marketing funnel depending on your business model (35:05)

The importance of consistency when it comes to your business
and how to avoid common mistakes (41:36)







What's the biggest thing you've taken away from this
podcast? I'd love to hear about it and feature your response on
the show! Take 30 seconds to leave a review here including your
biggest takeaway.



About Krista Chapman


Krista Chapman, founder of the marketing agency Path &
Compass is a business coach and consultant who specializes in
marketing and sales. Krista’s superpower is helping other
business owners find clarity and strategy when it comes to their
marketing funnels. 



Your Mindset Matters
While we as business owners often think we
have a marketing strategy problem, in Krista’s experience, it’s
actually a mindset problem that is holding us back. 





She shares that if we don’t address our underlying mindset
issues, no marketing strategy in the world is going to be
effective for us.  





While it’s important to address your mindset issues early, Krista
reminds us that working on your mindset will be a life-long task
and that the best approach is to continually work on both your
business and mindset at the same time.





Identifying and creating practices that can help you reset your
mindset when you’re struggling with procrastination, imposter
syndrome, creative block, or any of the other mindset issues that
come up on a daily basis can help keep you on track and moving in
the right direction toward the business you want to be
building. 





Consistency and Intentionality Will Get You Where You
Want To Go


You’ve likely experienced in your own business how easy it is to
fall into a pattern of reactionary decisions, often based on what
others are doing. Krista reminds us that by setting up our
businesses and our lives on our own terms, we can take more joy
in the work we do, have more fun doing it, and as a result, be
more consistent with it.





One of the biggest issues with marketing funnels that don’t work
is that they’re based on someone else’s business, strengths, and
ideas about marketing. When this is the case, is it really any
wonder when they don’t work for us and our business?





Krista breaks down how to construct a marketing funnel based on
your business, your interests, and the marketing channels that
feel good to you. 





It’s easy to be consistent with your marketing when it’s based on
the things you’re actually good at and is working toward the
goals that actually matter for your business.





And as we talk about all the time, it’s the ability to be
consistent that pays off over time.











Which section of your marketing funnel do you feel is the
strongest or weakest? Why? Share your thoughts with me in
a voice message
here. 



Links & Resources
Join the Listen Up Newsletter


Audience Growth Through Podcast Guesting Mini-Course


Free Introduction Coaching Session


Path and Compass Website


Follow Krista on Instagram


How to Feel Better When You Don’t Know What’s Wrong by David Cain


Jeremy’s List of Things That Help





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