How To Create Offers That Are in Line With Your Identity w/ Laura Schoenfeld

Take it as a fact, there are people out there who need your
version of help, your wisdom, and your experience. Instead of
operating out of fear of failure or rejection, stepping into who
you are and what you believe in will help get your message in
front of the right people and create offers that are fully
aligned with your vision. 






Check out the full show notes with key takeaways, quotes,
in-depth guest info, and more.



In This Episode


How to find a balance between what is generally applicable to
your clients to specializing in specific actions on a per-client
basis (12:20)

The important role of expressing your identity and core
values through your business to attract the right audience
(17:44)

How a horribly failed launch helped Laura helped shape her
business today (32:25)

Common mistakes made when creating a launch and how to avoid
those pitfalls (49:15)

Why you need to feel in love with your business to get other
people excited about it too (55:20)







What's the biggest thing you've taken away from this
podcast? I'd love to hear about it and feature your response on
the show! Take 30 seconds to leave a review here including your
biggest takeaway.



Aligning Your Business With Your Beliefs with Laura Schoenfeld


Laura Schoenfeld is passionate about helping women create
businesses that not only help other people get healthy but also
assisting them in creating the type of lifestyle that works
better for women’s physiology. Laura knows that stepping into
what you believe in, even if there is pushback, is the only true
way to communicate to your niche and find your secret sauce to
scaling your business and making more money. 



Your Identity Is Your Brand
Often wellness business owners get hung up
on creating a tool that can help everyone. But in reality, when
you are trying to sell to everyone, you end up selling to no one.
Who you are helping and what problem you are solving are two very
different things. 





Defining a specific problem that you are helping solve is one of
the best ways to get in front of your target audience. By
focusing on a solution that you are offering, instead of a
methodology, you can get your offer in front of the right people
who are going to resonate with you. 





Once you have the problem you are solving locked down, you can
start injecting your identity, beliefs, and core values into your
offering. While you may get some pushback for standing up for
what you believe in, Laura believes that if you aren’t true to
yourself, you are only hurting your clients and the level of
growth your identity could be having on your success.





Don’t Be Afraid of Failure


There are very few successful business owners who have never had
a failed launch. Being honest about when you fail, and diagnosing
what went wrong in terms of your messaging, can ensure that you
have a successful launch the next time around. 





Don’t let a failed launch define you as a business owner.
Instead, figure out why it didn’t work and be patient with
yourself about healing after a perceived failure. If you have had
a less than successful launch, remember that you survived it, and
now you can move forward with your business knowing that you can
handle whatever comes your way. 








How are you working to create offers that not only make
you money but truly align with your identity as well?
Share your answer with me in a voice message
here. 



Links & Resources
Laura Schoenfeld RD Website


Laura Schoenfeld Business Coaching Website


Nutrition Business Accelerator 


The Fed and Fearless Podcast


Follow Laura on  Instagram | Facebook | Twitter









Related EpisodesBBWB 015: Why Social
Justice Matters for Wellness Business with Victoria Albina


BBWB 016: How To Create & Market a Successful Online Course
with Ryan Koral






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