Stephen McCoubrey and Johan Jervoe discuss the UBS art collection

In this week's edition of the ArtTactic Podcast, we speak with
Stephen McCoubrey, curator for the UBS art collection, and Johan
Jervoe, group chief marketing officer at UBS. First, Stephen and
Johan discuss UBS' strategy as to what and how they acquire
artworks for the corporate collection. Then, they reveal the extent
of the relationship between UBS employees and the company's art
collection. Also, Stephen and Johan share some of the major
benefits of UBS sponsoring Art Basel. Lastly, they explain the
motivation behind their recent commissioned photographs by Annie
Leibovitz.