Ari Grazi explains how Indiewalls is transforming the commercial art industry

In this week's edition of the ArtTactic Podcast, Ari Grazi,
president and co-founder of Indiewalls, an online art platform
created to connect designers, interior decorators and businesses
with artists, joins us to discuss the commercial art space. First,
Ari explains how Indiewalls is different than so many other art
eCommerce websites in that it focuses on corporate clients seeking
art for commercial spaces, rather than individual collectors. Then,
he reveals to what extent owners of commercial property, such as
hotels, are concerned with the art that hangs on their walls from
both an aesthetic and cost perspective. Also, Ari tell us how much
competition there is in this unique area of the art market, he
identifies the types of artists who submit artworks on his platform
and he shares some metrics on the company's recent performance.