Tom Toumazis explains Tagsmart's art tagging technology

In this week's episode of the ArtTactic Podcast, we're joined by
Tom Toumazis, investor and chairman of Tagsmart, an art startup
providing technologically advanced art authentication solutions.
First, Tom explains their DNA tagging technology and how it works.
Then, he argues why it's so important in today's art market to have
technologies like Tagsmart to authenticate artworks. Also, Tom
walks us through the lifecycle of an artwork from the artist
creating it to a collector buying it and how their tags may be
utilized. Lastly, Tom touches on how they have persuaded prominent
artists such as Marc Quinn to embrace their technology.