.ART's Helena Real on the new top-level domain for the art world

In this week's episode of the ArtTactic Podcast, Helena Real, head
of the London office at the .ART Registry, joins us to discuss the
new top-level domain created for the art world. First, Helena
explains how they got access to the .art domain. Then, she argues
why galleries, artists, auction houses, dealers and others in the
art industry should switch from using a website ending in .com to
.art. Also, Helena shares some metrics regarding how many and which
influencers have adopted the .art domain.