Author Don Thompson on his latest art market book, The Orange Balloon Dog

In this week's episode of the ArtTactic Podcast, Don Thompson,
economist and professor of marketing and strategy at the Schulich
School of Business at York University in Toronto, joins us to
discuss his brand new book, The Orange Balloon Dog: Bubbles,
Turmoil and Avarice in the Contemporary Art Market. First, Don
discusses the significance of Jeff Koons' Orange Balloon Dog, which
appears in the title of his book, and why the sale of it
exemplifies some of the key concepts in his book. Then, he
discusses the idea of nudging, a behavioral science concept made
famous by Richard Thaler, and how it manifests itself in the art
market. Also, Don explains why he believes a bubble is brewing in
the current contemporary art market. Lastly, Don speaks with us on
the significance of the Leonardo da Vinci Salvator Mundi painting
upcoming for auction this week in Christie's Post-War and
Contemporary sale.