Pi-eX's Christine Bourron on financial instruments for the art world

In this week's episode of the ArtTactic Podcast, we speak with
Christine Bourron, CEO of Pi-eX, a firm that offers financial
instruments based on art in the art market. First, Christine
introduces us to contract on future sales, a product that enables
sellers to pre-sell a percentage of their artwork to investors in
advance of their artwork heading to auction. Then, Christine argues
why this is a superior product to traditional third party
guarantees offered by auction houses. Also, she explains why
investors interested in this product won't be limited to art world
insiders.