BMW's Thomas Girst on Cultural Engagement and Corporate Philanthropy

In this week's edition of the ArtTactic Podcast we chat with Thomas
Girst, global head of BMW Group Cultural Engagement. First, Thomas
discusses the history of BMW's extensive cultural engagement in the
visual arts. Then, he shares how BMW Group Cultural Engagement has
been impacted by the COVID pandemic. Also, Thomas reveals why we
will unfortunately see less support of the visual arts from
companies as a result of this crisis. Additionally, Thomas explains
how he measures the success of the initiatives he spearheads at
BMW. Finally, he offers advice for cultural organizations seeking
corporate engagement.