Platform's Bettina Huang on Building an Art E-commerce Site

In this week's episode of the ArtTactic Podcast we are joined by
Bettina Huang, GM and head of Platform, an art e-commerce
experience that enables constant discovery with no barriers to
graduating from art enthusiast to art collector. First, Bettina
explains what Platform is and how it differentiates itself from
other ecommerce sites in the art world. Then, she clarifies David
Zwirner's affiliation with Platform and shares how she got
connected with him initially. Also, Bettina tells us about why
helping bring the art community together is such an important goal
for Platform, especially during the pandemic. Lastly, she shares
how galleries have responded to the idea of participating on a new
e-commerce site.