Melanie Gerlis on Her New Book The Art Fair Story: A Rollercoaster Ride

In this week's episode of the ArtTactic Podcast, we chat with
Melanie Gerlis, art market columnist for the Financial Times about
her brand new book, The Art Fair Story: A Rollercoaster Ride.
First, Melanie shares the history of when art fairs originated and
what was their original purpose. Then, she identifies some of the
most pivotal moments in the modern history of art fairs that had a
significant impact on the art market. Also, Melanie explains why
art fairs today are so polarizing and speculates how long this
feeling has persisted. Lastly, she predicts how art fairs may
substantially evolve in the next several years.