The Art Newspaper's José da Silva on Museum Attendance Trends in 2021

In this week's episode of the ArtTactic Podcast, we chat with José
da Silva, exhibitions editor of The Art Newspaper, about their
Visitor Figures annual museum survey. First, José shares some
museum attendance trends from 2021 and how they compare to the
previous year. Then, he explains to what extent COVID is still
impacting museums and how many are operating at a normal capacity.
Also, José identifies different tactics museums are employing to
attract visitors including Tik Tok. Lastly, José reveals a few of
the most surprising takeaways from this year's survey.