TEFAF's Will Korner on TEFAF NY 2024

In this week's edition of the ArtTactic Podcast, Will Korner, head
of fairs at TEFAF, joins us to recap this year's edition of TEFAF
NY. First, Will shares his insights on the distinct visitor
experience at TEFAF NY, emphasizing its blend of contemporary and
historical art, which sets it apart from other fairs in the art
circuit. Then, Adam and Will delve into the motivations of
contemporary galleries choosing TEFAF over traditional contemporary
art fairs. They discuss the strategic reasons behind this choice
and how it benefits the galleries. After, the discussion covers
TEFAF's decision to expand from Maastricht to New York and
evaluates the success of this expansion. Also, Will highlights some
of the standout sales at this year's TEFAF NY. Finally, Adam and
Will compare the experiences at TEFAF Maastricht and TEFAF New
York.