EP 41 - Michael Branagan-Harris: "Make the life of your team as simple as possible"

Michael Branagan-Harris, CEO of Device Access UK joins Andrew and
Dominic this week on BWB.





With a background in Medical and Healthcare Sales, Business
Development, and Management, in 2010 Micheal set up Device
Access UK - a Med Tech consultancy firm specializing in
market access, which basically means they help Medical
Device and Diagnostic companies navigate their way into the NHS
and ultimately accelerate patient access to great medical
technology.





The three speak about the realities of selling new
technologies to the Medical and Healthcare industry and Michael's
approach to convincing big and usually slow-to-change
institutions of the benefits of new Med Tech. Michael also
tells us about his past success stories where the
introduction of new technology has benefitted both the industry
and patient health, and how he approached building his company's
culture to achieve success.





The conversation goes broader with a discussion about
the use of Big Data in Healthcare and the implications of
Silicon Valley now turning their attention to what they call 'the
Healthcare problem'.





A fascinating insight into how product selling actually works
within a complex industry like Healthcare.





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