EP 48 - Desiree Whitaker: "You don't have to be loud and charismatic to be a good leader"

Desiree Whitaker - CEO and Managing Director of The Cardrona
Distillery joins us this week on BWB.


Originally started in New Zealand, the family business now ships
its exquisite range of hand-crafted Whiskies, Spirits and
Liqueurs across Australia and the UK. Desiree’s fascinating
journey to starting the business spans over years of research,
planning and travelling globally to learn from the world’s
craft masters.


Desiree tells us about why and how she started the
business, what it took to get there, as well as giving
us her bullsh*t-free perspectives on
the commercial reality of being a CEO.


Check out Desiree Whitaker's book recommendations:


"Built To Last" by James Collins / Jerry Porras

"Tipping Point" by Malcolm Gladwell

"Shoe Dog" by Phil Knight



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