EP 59 - BWB Extra - Being A Yeastie Boy with Stu McKinlay

This week on BWB Extra we continue our conversation with Yeastie
Boys Founder and Benevolent Dictator Stu McKinlay who unpacks the
reality and intricacies of running what he and the team like to
call "the world's smallest multi-national" craft beer business.





We discuss big brewery competition, consumer loyalty versus
promiscuity, the importance of good branding and how Yeastie Boys
like to approach theirs to make it NOT boring, as well as shine a
nostalgic light on the UK's beloved social institution, the good
old English pubs.





Welcome, to Being a Yeastie Boy.





BWB is powered by Oury Clark.