EP 60 - Drew Holt-Kentwell: "Stay true to the values of your company"

Happy New Year! we kick off 2022 with our 60th episode joined by
our Singapore based guest, Drew Holt-Kentwell.


Drew is the founder of Catalyst E-Sports Solutions, an end-to-end
E-Sports marketing agency with past and present clients including
Lenovo, Corsair and the Singapore Government.


As a former professional gamer, Drew moved from the UK to
Singapore 10 years ago as the former Head of Global E-Sports at
Razer, and since has worked across nearly every facet of the
E-Sports industry. He combines his global E-Sports expertise and
network with an intimate knowledge of how the South-East Asian
E-Sports industry works from within. Drew is also one of the
founding board members of the Singapore E-Sports Association
which is the official National Sports Association in the country.


And to top it off, Drew is also a qualified mental health
counsellor in Singapore and runs a youth charity which focuses on
gaming and device addiction as well as other wellness issues that
youths face in Singapore.


Drew talks us through the world of E-Sports, how marketing
actually works in the industry and how it differs from
traditional marketing as well as answering our staple BWB
questions relative to E-Sports and marketing. We also speak about
the effects of Gaming on mental health, a subject which Drew is
passionate about, which we will elaborate on much more in our
Extra episode next week.


In the meantime, pull up a chair and press play on our first show
for 2022.


Check out Drew Holt-Kentwell's book recommendations: 


Red Rising by Pierce Brown

When Breath Becomes Air by Paul Kalanithi

Love's Executioner by Irvin D. Yalom



BWB is powered by Oury Clark.