EP 63 - BWB Extra - Making Content Engage with James Loveridge

Ever wondered what 'engagement' in social media actually means?
and what gets more video more views: a mouth-open or mouth-closed
thumbnail? and who actually runs Gordon Ramsey's YouTube account?
(hint, it's not Gordon Ramsey). All plus more is revealed in this
week's episode of BWB Extra where we continue our conversation
with the brilliant James Loveridge, Director of Entertainment at
Little Dot Studios.





We take a deeper dive into how the mechanics of running
profitable social media actually works at Little Dot who take
care of a plethora of successful client channels as well as
running their very own media network.





James also tells us about how the industry has grown, changed and
clamped down over the years and how Little Dot manages to stay
ahead of the curve, as well as blowing the lid off his bug bear
about the binary view towards creativity he sees all too often
these days in the younger generation.





Welcome, to Making Content Engage.





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