EP 66 - Ryan Welmans: "Aim to work on the business instead of in the business"

Joining us this week is Ryan Welmans, CEO at Sopro - a B2B
service which helps identify, engage and generate potential
customer leads for businesses.


Ryan co-founded Sopro in 2015 after several senior business setup
and growth roles, and to-date, Sopro has grown to international
acclaim with a multi-million pound turnover and winning various
high profile awards along the way.


Our conversation with Ryan unpacks the mechanics of how
successful B2B email marketing actually works: from the
conversational nuance in subject lines to using tech to fully
personalise a person's click-thru experience to your website,
Ryan tells us everything about how to make a meaningful impact in
a person's inbox and even vastly improve cold-calling strategies.
We also hear how Ryan grew Sopro to become a 250+ person company
and a new business incubator, giving sage advice along the way.


Another packed episode full of straight talking advice minus the
BS.


Check out Ryan Welmans' recommendations:


Joe Rogan Podcast

"The Bitcoin Standard: The Decentralized Alternative to
Central Banking" by Saifedean Ammous






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