EP 132 - Paddy Willis: "Listen to your gut and consider it when making decisions"

Meet Paddy Willis, an entrepreneur by nature and Founder/Exec
Chairman of Mission Ventures, challenger brand-building company
which is on a mission to create a better food system using
entrepreneurial solutions to solve some of the industry's biggest
challenges around health, diversity and sustainability.


Paddy has a vast career history ranging from working in the wine
trade to the telecoms industry and most notably inn baby food
where he co-founded Plum Baby, an award-winning organic baby food
brand that achieved distribution in over 2,000 multiple retailer
stores across the UK within just 15 months of launch with
annualised retail sales in excess of £6.5 million after 18
months. Plum quickly achieved the leading position as the premium
brand that consumers trusted, and Paddy sold to a private equity
firm within 5 years from launch with annualised retail sales of
£15m.


Trust us when we say Paddy knows what he talking about when it
comes to all things business and entrepreneurship, so pull up a
chair, grab your note pad and press play.


Check out Paddy Willis' book recommendations:


"Purple Cow" by Seth Godin (book recommendation)

"Rebel Ideas" by Matthew Syed (book recommendation)

"Catch 22" by Joseph Heller (book recommendation)



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