EP 150 - Mallory Khalifa - Managing Director - Animated Storyboards (ASB)

Meet Mallory Khalifa, Managing Director of Animated Storyboards
(ASB) a full-service Animatics company that specializes in
high-quality storyboards, Animatics, Cinematics, MoCap,
Pre-Vis Test Commercials


Mallory started her career in America within the advertising
sector working for the prestigious ad agency, Leo Burnett in
Chicago where she decided to transition to the production side of
things and moved to New York to join ASB.


Mallory has contributed to the global expansion of ASB through
setting up the London operation, growing the Bangkok production
team and managing the global new business as Managing Director.
Mallory also is an avid interior design buff and in her spare
time does development work with properties around the UK.


Our chat with Mallory unpacks exactly what ASB does and the role
it plays in the advertising industry, plus we get to hear about
Mallory's business practices, recruitment and management styles,
and her advice for overseas businesses looking to set up in the
UK.


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