Noam Bar on Championing Artisanal Producers in the Regenerative Revolution

EP 245 - Noam is Chief Growth Officer of Wylde Market, an online
platform enabling artisanal producers to sell directly to
consumers. He also co-founded renowned artisan restaurant group
Ottolenghi (you might have heard of it) where he currently is a
Non Exec Director.


We speak about why Noam got involved with Wylde and its
commitment to supporting regenerative food producers. Noam tell
us about the reality of today's farming practices and why food
and health is such a passion point for him. We discuss the ethics
of the beef industry and why eating meat shouldn't be deemed as
bad.


Noam also tells us why business marketing qualifies for the big
bin of bullshit.


*Head over to wylde.market and use BWB15 for £15 off your first
order*


Chapters:


00:00 Welcome to BWB


00:26 Understanding the Concept of Wild Market


00:59 The Operational Process of Wild Market


03:32 The Unique Selling Proposition of Wild Market


07:31 The Challenges of Artisanal Business Growth


12:42 The Ethical Considerations of Meat Consumption


17:31 The Importance of Soil Health in Farming


20:20 The Impact of Food Choices on Health


21:38 The Business of Healthy Food


23:47 The Importance of Quality Suppliers


24:35 The Challenge of Packaging


25:23 The Struggle of Finding the Right People


26:55 Learning from Failures


30:51 The Problem with Marketing Bullshit


32:56 The Five Second Rule: Getting to Know Noam


36:28 Final Thoughts and Wrap Up


Noam's recommendation:


The Lincoln Highway - Amor Towles (book)


businesswithoutbullshit.me


Follow us:


YouTube


Instagram


TikTok


Linkedin


Twitter


If you'd like to be on the show, get in contact -
mail@businesswithoutbullshit.me


BWB is powered by Oury Clark