Nisha Ramisetty on Tackling Tough Times in F&B Entrepreneurship

EP 256 - Nisha is the co-founder of Naksha - a new spin on meal
kits helping ordinary folk to cook adventurous food from around
the world, at home.


We talk about how the business came about and the journey to
winning a UAE National Incubator Programme which fast-tracked
Naksha products onto major retailer's shelves. We discuss the
range of challenges food startups currently face and how Nisha
believes they could be tackled. She also tells us why the current
Minimum Order Quantity levels set by manufacturers qualify for
the big bin of bullshit.


Chapters:


00:00 Welcome to BWB


00:40 Unveiling the Unique Spin on Meal Kits


02:25 Supermarket Experience and Online Shopping


05:12 The Art of Simplicity in Cooking


06:41 Addressing the Issue of Food Wastage


08:36 The Journey of Naksha


11:46 Challenges and Opportunities in the Food Industry


18:02 Role of Quality Ingredients in Home Cooking


22:31 Learning from Mistakes: A Supply Chain Mishap


23:48 Struggles of Scaling a Business


24:14 Power of Contextual Decision Making


25:24 The Art of Packaging and Branding


26:18 The Myth of the Hustle Culture


28:20 Challenges in the Food Industry


34:33 The Journey of a Small Business


37:12 Quickfire Round: Getting To Know Nisha


40:52 The Crypto Queen: A Discussion


42:58 Closing Remarks


Nisha's recommendations:


Hard Boiled Wonderland And The End Of The Earth - Haruki Murakami
(book)


Gattaca (film)


The Missing Cryptoqueen (BBC podcast)


businesswithoutbullshit.me


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