Andy Welch on Dodging the Carb Dangers In Your Diet

EP 268 - Andy is the Founder of SRSLY, a food company on a
mission to make a low carb lifestyle not only healthy, but also
tasty and accessible to all.


Andy tells us about why he started the company, how they went
from selling 30 to 50,000 units in the space of a month, and the
health benefits SRSLY products are providing for diabetics,
overweight, and ketogenic patients (via the NHS)


We also discuss the the darker side of the food industry and Andy
tells us why he thinks external agencies and consultants qualify
for the big bin of bullshit.


Chapters:


00:00 Welcome to BWB


00:13 Exploring SRSLY's Low Carb Products


01:17 Challenges and Joys of Running a Startup


04:52 The Impact of Micro-Influencers and Growth


05:43 From Corporate to Food and Beverage


08:09 Importance of Nutrition and the Birth of SRSLY


13:14 Impact of SRSLY's Products on Customers


15:14 Expansion of SRSLY's Product Range


17:01 Challenges in the Food Industry


21:52 The Importance of Proper Nutrition Education


21:58 The Misleading Nature of HFSS Compliance


22:21 The Role of Consumers in the Food Industry


23:20 The Impact of Fad Diets


23:59 The Benefits of a Low Carb Lifestyle


28:10 The Challenges of Expanding a Business


29:21 The Importance of Accountability in Business


32:04 The Pitfalls of Consultancies and Agencies


39:23 The Role of Alcohol in the Corporate World


42:18 The Importance of Honest Food Labelling


43:57 Conclusion and Final Thoughts


Andy's recommendations:


Ravenous - How To Get Ourselves And Our Planet into Shape - Henry
Dimbleby (book)


Ultra Processed People - Chris van Tulleken (book)


Parenting Hell - Rob Beckett & Josh Widdicombe (podcast)


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