Daniel Featherstone on the Journey of 'Made For Drink’

EP 283 - Daniel is founder of Made For Drink - simple, authentic
and utterly delicious snacks to be enjoyed with a drink. Major
listings include The Fat Duck, Waitrose, Sainsburys and Fortnums,
as well as partnerships with Laurent Perrier, English Heritage
and Molson Coors. Made For Drink were also winner of the Edie
Sustainability Leadership Award in 2022.


We discuss the challenges and successes that Daniel has faced
during his journey in the snack industry, his thoughts on the
industry's future, the sustainability measures they took and how
it backfired, and the necessity for leadership and vision in the
food industry. Daniel also explains why categorising food as good
and bad qualifies for the big bin of bullshit.


Chapters:


00:00 Welcome to BWB


00:34 Discussing Daniel’s Business and Product Tasting


01:28 Deep Dive into Daniel’s Business Journey


02:42 Challenges and Doubts of Running a Business


03:32 Manufacturing and Scaling the Business


12:22 Transition from Manufacturing to Outsourcing


15:26 Fundraising and Investor Relations


20:48 Reflections on Business Growth and Future Plans


25:08 Downsides of Sustainable Packaging


26:16 The Crisis of Product Recall and Production Halt


26:36 Impacts of Packaging on Product Quality


26:50 Struggles of Meeting Business Targets


27:09 Challenges of Product Development and Innovation


29:13 The Need for Leadership in the Snack Industry


32:37 The Role of Small Businesses in Achieving Net Zero


33:19 Importance of Clear Guidelines for Carbon Emissions


38:29 The Exmoor Carbon Project: A Personal Initiative


43:04 Bullshit In Biz - Misconceptions about Good and Bad Food


48:24 Quickfire Round - Getting To Know Daniel


50: 43 Daniel’s Top Tips for Entrepreneurs 


50:45 The Importance of Passion and Vision in Business


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