Ben Shalom on Building a £25M Boxing Empire

EP 297 - Ben is the the founder and CEO of Boxer, a boxing
promotion company valued at £25,000,000.


Starting with a £10,000 loan at the age of 23, Ben successfully
broke into the boxing promotional industry, a feat not achieved
since the 1970s. Now at 30, he has secured exclusive contracts
with Sky Sports in the UK and NBC in America. 


We discuss the uniqueness of the boxing industry, its' lack of
brands, and Ben’s journey in creating a successful brand within
this space. We speak about the importance of understanding the
business side of sports, the challenges of promoting in a
fragmented sport, and the significance of boxing as a sport that
changes lives and builds character.


Ben also explains why politics within the boxing industry
qualifies for the big bin of bullshit.


Chapters:


00:00 BWB with Ben Shalom


01:24 Breaking Into Boxing and Building a Brand


03:14 Boxing's Challenges and Opportunities


14:14 Innovating and Expanding in the Boxing World


21:35 Accessibility, Diversity, and Global Reach


25:30 The Eccentric Tales of Henry VIII


25:58 Boxing Politics


27:19 The Digital Age of Boxing and Its Global Appeal


28:10 Understanding Boxing Championships


29:29 The Cultural Impact of Boxing in the UK


33:06 Personal Insights and the Business Side of Boxing


35:16 Navigating the Boxing Industry


41:33 Quickfire Round: Getting to Know Ben


46:19 Top Tips for Entrepreneurs and Final Thoughts


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