How Craig Allen Built a £7M Frozen Meals Business

EP 308 - Craig is the CEO and founder of Gold Standard Nutrition
(GSN) a healthy frozen meal business turning over £7M annually.


Craig recounts his entrepreneurial journey from early
near-failures to creating a successful business, and shares how
GSN evolved and overcame significant obstacles including supply
chain issues, COVID-19, and Brexit.


We discuss the trials and tribulations of running a business, the
importance of second chances, society's pivot towards health and
fitness, the intricacies of hiring, with valuable advice on
delegation, protecting business ideas, and managing business
relationships.


Craig also explains why overfunded food brands qualify for the
big bin of bullshit.


Chapters:


00:00 BWB with Craig Allen


00:39 The Journey of a Health Food Entrepreneur


01:05 Fear of Failure and the Drive for Success


02:10 From Uni to Entrepreneurship: The Birth of GSN


03:10 Embracing a Healthy Lifestyle in Business


04:35 The Evolution of Masculinity and Health


18:20 GSN's Impact: From Gyms to a Wider Audience


25:36 Challenges and Successes in the Food Industry


29:02 Looking Ahead: GSN's Future and Brexit's Impact


32:37 Building a Lean Business Model


33:20 The Emotional Toll of Redundancies


33:39 Promoting from Within and Office Culture


34:32 Family Involvement and Business Evolution


35:26 Challenges of Brand Building Outside London


38:08 The North-South Divide in UK Business


40:36 Expanding the Business and Hiring Strategies


43:35 The Future of Frozen Food and Microwave Myths


45:16 Addressing NHS Nutrition Needs


46:47 Insights on Entrepreneurship and Business Growth


55:35 Quickfire Round: Getting to Know Craig


01:04:44 Top Tips for Founders and Entrepreneurs


businesswithoutbullshit.me


Follow us:


YouTube


Instagram


TikTok


Linkedin


Twitter


If you'd like to be on the show, get in contact -
mail@businesswithoutbullshit.me


BWB is powered by Oury Clark