Gemma Stow - Empowering Female Entrepreneurs Through Events

Running Meetups for Female Introvert Entrepreneurs with Gemma Stow

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On this week's episode of ‘The Events Podcast’ I was delighted to
talk to Gemma Stow, founder of The F Movement -  Empowering
ambitious women to stop hiding, believe in themselves and run
unstoppable businesses. It was a really interesting chat and
relevant both to people with communities looking to run events,
and also people looking to run public events to help get new
customers.


Gemma runs an online community and hosts regular free meetups for
her community members. We discuss how Gemma founded her community
to help introvert women in business like herself support each
other and get more confidence in things like networking, public
speaking and sales.


It was interesting to chat to Gemma as she holds her meetups in
wine bars and restaurants and keeps them super social and
informal. Gemma has members across the UK so holds them in
different cities to maximise the amount of attendees who can make
it. This is a useful tact for community owners to reach the
maximum number of their member in person. I also know of people
with global communities running meetups in many different
countries.


The second type of event that Gemma runs are public paid events
called ‘Introverts Talk Business’ where she charges a small fee
(£29) and holds a mastermind type format. We discussed how it’s
great to charge a small fee any time you can as it means that
people actually turn up to your free events (more on that in a
blog post I made earlier in the year). One great tip was she has
‘place cards’ set out so there’s no confusion about where people
will sit etc and a structure where everyone introduces themselves
to get attendees more relaxed.


Gemma does a lot of online promotion and uses content marketing,
where she writes a blog post giving some tactical advice about
business or networking and shares it across every platform.
LinkedIn was the one platform she mentioned that had generated a
lot of attendees for her. She also said just being super active
online on Twitter, Facebook and Instagram had served her well.


More information about Gemma is below and if you’re a female
introvert entrepreneur she’d love to hear from you!


Gemma Stow helps female introverts who are building their own
business, to have the confidence to be way more visible through
different ways of networking online and offline to get results
they want.


Founder of The F Movement -  Empowering ambitious women to
stop hiding, believe in themselves and run unstoppable businesses


Nominated for “Business Women of the Year” by Yorkshire Choice
Awards 2018


www.gemmastow.com


https://www.facebook.com/gemmastowthefmovement


https://www.instagram.com/thefmovement


https://twitter.com/gemmastow


Ambitious women join us in our private community - The F Movement


'She believed she could - so she did’


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