From the ‘Business of Software Conference’ to running ‘The Marketing Meetup’ with Joe Glover

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On this week's episode of ‘The Events Podcast’ I spoke with Joe
Glover from The Marketing Meetup and it was a really interesting
chat. Joe started off doing marketing for the ‘Business of
Software Conference’, which is a big deal for the SaaS community,
where he ran the marketing for the UK and USA conferences.


They were lucky in that one of the founders was Joel Spolsky who
already had a huge audience and this always makes promoting an
event 10x easier. Their main marketing method they used was
recorded videos of all the speakers at the conference and
releasing them gradually throughout the year, with email opt in
(using Wistia). Once they had email addresses they then marketed
the conference via an email sequence.


We discussed event location and how they went for the approach of
keeping the same venue so it had a familiar homely feel that
attendees wanted to make a regular part of their year. I have
mixed feelings on this as sometimes a new venue or new city each
year keeps the conference feeling fresh.


Moving on Joe founded The Marketing Meetup as an event in
Cambridge to meet other marketers and had 30 people to the first
event. He promotes with Meetup.com and LinkedIn (adding friend
requests).


Joe monetises the event with sponsors,. He drew up a list of
companies, then approached the CEO (again on LinkedIn). He made
the events monthly and holds the event at a sponsors offices so
no fees and another sponsor pays for drinks. He has a Facebook
community which he has to approve members and he finds this is
really useful.


Joe has now started a ‘franchise’ model for other cities where
other people run the events and find the sponsors and keep 70% of
the revenue. ALso rally interesting that Joe does all this while
working a full time job


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You can email me at dan@eventsframe.com


Get in touch with me via dantaylor.me


More info about Joe is below and if you’re into marketing he’d
love to her from you


@josepheglover


joe@themarketingmeetup.com


themarketingmeetup.com


 


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