Influencer Marketing and Social Media Marketing with Mariska Kesteloo, founder of ‘Word of MICE’

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The world of social media marketing is one I’m just getting to
grips with so it was great to talk with Masiska who is an expert
on the topic. She has worked not only with event organisers but
with hotels, resorts and destinations which is interesting to
hear about things from the other side also.


‘Social media influencers’ has a lot of negative connotations (to
me anyway) but Mariska explains how to find experts in your field
and how you can use influencers to make your event a success
...even on zero budget.


In this interview we discuss:
What are social media influencers and how can you use them even
on zero budget Learn how your speakers are an influencer that you
can use to support your event (Connected point: Check out the
interview with Liam Martin and his tips on how to get your speakers
to record YouTube promo videos) The ‘MPI’ organization and how
attending it’s meetups can help you build a career in the events
industry How to make a standard promo post about your event and
give it to your speakers and anyone else involved in your event to
promote The importance of looking at social media as a
conversation, not just you promoting yourself Why LinkedIn is still
Mariska's favourite channel as it’s completely business focussed
Some great tips on how to connect with people on LinkedIn and use
‘sales navigator’ successfully How to negotiate with venues and use
your social media marketing to help this

The podcast is sponsored by www.eventsframe.com - Effortless
ticketing and attendee management with NO ticket fees and plans
from just $20/month! Email dan@eventsframe.com with the subject
line ‘PODCAST’ for a special secret discount code ;)


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Finally please join our Facebook Community of #eventprofs to keep
the learning going…. and get in touch with me via dantaylor.me


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More information on Mariska can be found below:


https://www.linkedin.com/in/mariska-kesteloo-influencermarketing/


http://www.wordofmice.com/