Gettin’ Fizzy With It

‘Tis the season for a glass of bubbly—but this episode we’re not
talking champagne, we’re talking seltzer. America is in the throes
of a serious seltzer craze, with consumption of the bubbly stuff
doubling in only a decade, from 2004 to 2014. But where does
seltzer come from, and why is it called “seltzer,” rather
than simply “sparkling water”? Is there any truth to the rumors
that seltzer can combat indigestion—or that it will rot our teeth?
Why are all the hipsters crushing cans of LaCroix, and what’s the
story behind Polar’s ephemeral sensation, Unicorn Kisses? Learn
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