Menu Mind Control

At its most basic, a menu is simply a way for a restaurant to
communicate its offerings and their prices to its customers. But,
perhaps even more importantly, says Alison Pearlman, author of a
new book on menus called May We Suggest, a menu has to persuade
diners that they want what the restaurant is selling. So how do
menus do that—and are they somehow subconsciously manipulating our
choices? Are there universal principles of effective menu design
that savvy diners can identify and outsmart? Listen in this episode
as we decode the history and science of the not-so-humble menu.
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