#38 100% Marketing Driven Sales vs 100% Sales Driven Sales

In episode #38 of Sweet Buzz - Scaling a Digital B2B Business
With Dancho Dimkov, I talk about 100% Marketing Driven Sales vs
100% Sales Driven Sales.


I don't talk enough about the B2B Sales topic. And yet, I have so
much love and passion for it. As you already know, I published my
first book "Sweet Leads" not long ago. It's one of the first
concepts I wanted to write about. But, I want to share it with
you, too.


When we talk about how can you generate a new client, there are
different ways. In the world of Marketing and Sales, we divide
them into inbound and outbound, whether it's marketing-driven
sales or sales-driven sales. 


Let me give you the differentiation.





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Check out my latest book on B2B prospecting and lead
generation, available on Amazon:
https://amzn.to/3a4zvUE (UK),
https://amzn.to/3D46YLa (US)





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