#40 The ZZ Framework

In episode #40 of Sweet Buzz - Scaling a Digital B2B Business
With Dancho Dimkov, I talk about the ZZ framework.


The ZZ framework is the synergy between marketing and sales.
We've been using it in BizzBee Solutions, for quite some time
now.


To go back a little. BizzBee started six and a half years ago. At
that moment, I was working as a management consultant, with
entrepreneurs and startups.


We were doing market research, business plans, product sourcing,
lead generation. But, we shifted towards specialising in B2B lead
generation.


To be more specific, B2B lead generation for high ticket service
providers.





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https://amzn.to/3a4zvUE (UK),
https://amzn.to/3D46YLa (US)





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Website: https://www.bizzbeesolutions.com/