#81 Copy Framework

Episode #81 of Sweet Buzz - Scaling a Digital B2B
Business, "Copy Framework".





Did you know that the copy is crucial in the outreach sequence?


CEOs of automation softwares are firmly stating this. ;)


The process of crafting those B2B messages involves knowing your
target, too.


Can you briefly answer these questions?


1. Which industries will benefit from your product/service?


2. Who are you competing against? What are their offerings
(service, prices, etc.)?


3. What drives them to actively seek your service?


If you can't understand your target's motivations/fears, you
won't be able to trigger them to make them respond to your
marketing offer. That is why you need to dig a few layers deeper
in understanding your target, in order to have a message that
resonates with them.





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