#86 Introduction Into The Nurture Framework

Episode #86 of Sweet Buzz - Scaling a Digital B2B
Business, "Introduction Into The Nurture Framework".





The nurture starts when someone responds to the automated


campaign. The primary purpose of the automated campaign is to
push the ideal


client with different hooks.


But once someone responds, they are removed from the automated
sequence and moved towards manual nurture.


Responding to your manual nurture does not give you the right to
sell or pitch. And once the conversation starts, you have to drop
your assumptions.





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