TFS#85 - Colin Barnard Shares How To Grow Multi Billion Dollar Businesses, Former Head @ Google, Criteo MD

Colin Barnard is a former Head at Google and is currently the
Managing Director at Criteo. Colin has 16+ years of experience as
a digital marketing leader. He’s skilled in Digital Strategy,
Sales, E-commerce, CRM, and digital advertising.


In this episode, Colin shares how to increase retail growth, find
the best business model, how you can survive another recession,
and ultimately how to grow multi-million dollar businesses!


Get connected with Colin at
https://www.linkedin.com/in/colinbarnard/





Chapters:


00:00 Intro


00:20 Meet Colin Barnard


03:00 Managing Director Role


04:20 The Australian Market


08:00 How To Increase Retail Growth


14:40 The LinkedIn Emergence


19:10 LinkedIn Viral Post


21:45 Arbitraging


25:00 The Criteo Advantage


27:20 The Business of Google


28:30 YouTube Business Model


31:30 The Value Of Users


32:40 Freemium/Premium Subscription Models


37:20 Choosing The Best Business Model


38:20 Pretotyping Strategy


41:00 The Tesla Business Model


45:00 Switching Business Models


49:15 The Referral Mechanism


50:10 Duolingo Business Model


52:40 Referral Affiliate Space


55:45 Testing Phase


57:30 How To Survive A Recession


01:02:00 Google’s Mistake


01:03:30 What Happens In A Recession


01:06:00 Why Criteo Is The Best


01:07:15 The Car Industry


01:10:15 Government Subsidies


01:12:40 Grants & Funding


01:13:05 Biggest Learning


01:15:50 The Most Successful People


01:17:20 The Advantage Of Taking Risks


01:19:15 The Downside Of Focus


01:22:00 Compartmentalising


01:24:50 Doing Something At 50%


01:26:15 Working At Google


01:30:40 Looking For The Next Opportunity


01:32:15 Reinvesting On Employees


01:36:00 Hiring Smart People


01:38:00 Outsourcing Employees


01:39:50 Team Diversity


01:43:30 Hiring Generalists


01:45:20 Trick Interview Questions


01:52:20 Google’s Hiring Process


01:55:20 Tips For Startups


01:57:00 Proctor & Gamble Innovations


01:59:45 The Best Business Partner


02:01:40 Men vs Women In Business


02:05:00 Gender Bias At Work


02:07:30 Business Strategist Role


02:13:20 Get In Touch With Colin


02:14:40 Nothing But Praise


02:16:00 Outro