TFS#97 - Matt Craike, $500k Sales in Linkedin Crafting Amazing Offers & Funnels w/ Persuasion Experience Director & The Oodie Former CRO & Funnels

Matt Craike is the Director of Persuasion Experience, a marketing
system that helps 7 & 8-figure companies hit their next level
of growth. He was also the former Head of CRO & Funnels at
The Oodie.


Matt has a background in accounting and filmmaking. He'd been
dropped off into 120+ industries to create new marketing
campaigns that stand out and convert.


Follow Matt at https://www.linkedin.com/in/mattcraike


Get your free book at https://www.mattsfreebook.com/


Visit https://persuasionexperience.com/ for more!





Chapters:


00:00 Intro


00:20 Meet Matt Craike


01:35 Linkedin Wealth Attraction


03:20 Persuasion Experience 2.0


04:40 Why Youtube Ads


05:50 How To Build An Awesome Lead Magnet


08:15 Make Your Copy Consumable


09:20 Ideal Clients


10:30 Free Demo & Free Trials


11:40 Digital Marketing Equation


13:15 Tunnel Vision vs Funnel Vision


15:15 Working With Existing Business


16:00 3 Ways To Grow A Business


18:25 Business Bottlenecks


19:20 Insurance Policy


20:25 Most Dangerous Number In Business


22:30 Changing The Way People Think


24:00 Advise To Consultants


25:00 Creating A Good Offer


28:45 Best Sales Process


29:20 B.A.N.T.


30:45 How To Do Well In Linkedin


33:20 Working At The Oodie


35:40 The Right Testing Philosophy


38:00 A/B Testing Duration


40:00 Conversion Rate Optimisation


41:50 Davie Fogarty


44:05 Hiring A CRO


45:05 You Should Test That


46:05 Putting Yourself Out There


47:40 Outro