TFS#104 - Sabin Mathew, 820M Youtube Views, Cash Cow YT Channels, Scaling Educational Content and Lesics Founder

Sabin Mathew is the  Founder and Director of Lesics
Engineers Pvt Ltd & Sabins School. 


Sabin has an IIT Delhi post-graduate in 2012. At Lesics, they aim
to provide quality engineering education. Their videos are
designed to clear misconceptions, create a passion for
engineering and explain complicated technologies in a simple way.


Visit https://www.youtube.com/c/Lesics to learn more!





CHAPTERS:


00:00 Intro


00:25 Meet Sabin Mathew


01:35 Dubbed YouTube Channels


02:20 Fluctuating Views


03:20 Revenue Forecasting


05:10 Topics On-Demand


07:10 Video Production Process


08:00 YouTube CPM


09:40 The Engagement Game


13:00 Video Production Cost


14:25 Quality vs Quantity


15:50 Facebook Monetization


17:15 LinkedIn Learning


19:30 Return On Investments


21:45 Microsoft Learning


23:20 Marketing Online Courses


24:50 The LinkedIn Advantage


26:20 The Death Of Facebook


26:50 TikTok Supremacy


28:10 Taking A U-Turn


30:20 Online Course Investments


31:35 Online Course Longevity


32:50 Online Course Demand


35:10 Developing Own Platform


36:45 The Khan Academy


38:05 Brilliant.org


39:00 How It All Began


40:45 Online Course Packaging


41:45 Business Model Transitioning


42:50 Role Models


43:55 Social Media Handles


45:00 LinkedIn Posting Etiquette


46:15 TikTok Hacks


47:50 TikTok Conversion rates


49:05 The LinkedIn Algorithm


51:10 YouTube For Marketing


52:40 YouTube Branding Strategy


54:10 Starting A New Chapter


54:30 Outro