TFS#105 - Josh Wilson, $330M Deals, Building & Selling Podcasts, Kingdom Syndicate Founder

Josh Wilson is a serial entrepreneur, the founder of Kingdom
Syndicate, The Deal Scout Podcast, and many other ventures.


But that's not all! Josh has also wrestled alligators
professionally, fought fires, delivered babies, saved lives,
built and sold companies (FAILED and PIVOTED more than most),
worked with sharks (I mean Venture Capitalists), was one of the
first to build an online group fitness company, built and scaled
a network of co-working studios in partnerships with local
municipalities, built and sold podcasts and media brands,
interviewed over 750 Entrepreneurs and CEO’s across 8 Podcast
Shows reaching the top of iTunes Charts and the list goes on.


In this episode, Josh shares with us all the highs and lows that
brought him to where he is today.


Connect with Josh now at
https://www.linkedin.com/in/joshuabrucewilson/





CHAPTERS:


00:00 Intro


00:25 Meet Josh Wilson


02:10 Monetization & Mission


03:20 Building An Audience


05:15 Audience Acquisition


06:30 Audience Growth


07:40 Five-Star Review


08:40 Audience Guiding Principles


10:20 Podcast Monetization


11:50 Striking A Deal


14:00 The Ideal Listeners


17:10 Determining Target Audience


20:05 Pitbull’s Success Story


20:50 Structuring Deals


23:25 The Deal Ecosystem


25:30 The Value Ladders


26:20 Podcast Lost Opportunities


27:30 The Cost Of Guest Acquisition


28:30 Building Relationships


30:10 Option Fatigue Syndrome


31:10 Value Proposition Alignment


33:20 Community Value Accumulation


35:10 Investing On The Business Model


36:45 Invaluable KPIs


37:50 The Long Term Plan


39:05 Managing Podcasts & Business


40:30 Restructuring Offers


42:25 Finding Your Right Fit


44:20 Outro