TFS#110 - Bryan Eisenberg, Working w/ Google, Puma, NBC Universal - Anticipating Customers Needs, Identifying Blind Spots w/Keynote Speaker, New York Times Best-selling Author, Optimization Consultant

Companies routinely have Revenue Blind Spots that cost them
10-30% of their revenue. Optimization expert, Bryan Eisenberg and
his brother Jeffrey have helped companies increase sales by over
a billion dollars using their Persuasive Momentum framework. They
coach and train hundreds of companies like Google, NBC Universal,
and Health Insurance Innovations. They help sell products as
diverse as SaaS software, eyeglass frames, and pig sperm. They
help you to anticipate what customers need and how to innovate,
staying ahead of them.


Bryan Eisenberg the co-founder of BuyerLegends and is the
co-author of the Wall Street Journal & New York Times
bestselling books “Call to Action”, “Waiting For Your Cat to
Bark?”, “Always Be Testing” and "Buyer Legends: The Executive
Storytellers Guide". Bryan has been the keynote speaker for
Shop.org, the Direct Marketing Association, E-consultancy,
Microsoft, the Canadian Marketing Association, and hundreds of
other events across the globe. He is also the co-founder and
Chairman Emeritus of the Web Analytics Association. Bryan serves
as an advisory board member of several venture capital-backed
startup companies (ie. Bazaarvoice, Monetate, UserTesting.com,
BoostMedia, Sightly, Runa, etc.).


Bryan, an award-winning blogger, and the author was recognized by
eConsultancy members as one of the top 10 User Experience Gurus,
a winner of the Marketing Edge's Rising Stars Awards, and a
member of the inaugural iMedia Top 25 Marketers.


Bryan has been featured expert by The Wall Street Journal and The
New York Times and has been quoted in Advertising Age, CNN,
Forrester Research, Jupiter Research, Miami Herald, Publish,
Internet Advertising Report (IAR), Chicago Business Tribune, Inc
Magazine, Entrepreneur, Target Marketing, DM News, Microsoft’s
bCentral, Smart Money & Internet Retailer for his thought
leadership in the critical area of internet marketing and landing
page optimization & online conversion rates.


Get your copy of The Rice & Beans Millionaire today:
https://www.amazon.com/Rice-Beans-Millionaire-Improbable-Entrepreneur-ebook/dp/B0BBQ5XY6L/ref=zg_bs_7090584011_sccl_4/139-4277487-1979003?psc=1


Connect with Bryan at https://www.bryaneisenberg.com/





CHAPTERS:


00:00 Intro


00:40 Meet Bryan Eisenberg


03:40 The Rice & Beans Millionaire


05:35 Just Over Broke


07:35 Where I Get My Stories


10:20 The Premise


11:00 Building Businesses


11:40 Persuasive Online Copywriting


12:40 Building A Reputation


14:10 Home Services Industry


16:35 Consulting Clients


17:50 Optimizing Your Business


18:50 Industry Pioneers


20:10 Delivering Insights


22:30 Be Like Amazon


23:40 Entrepreneurial Knowledge


24:20 The Biggest Blindspot


26:55 Understanding Your Customer


29:20 The Value Point


30:35 The Call To Action Book


32:50 How To Become Best Sellers


35:45 Waiting For Your Cat To Bark


36:50 Creating An Impact


38:35 Definition of Success


40:40 The Story Of MrBeast


42:40 $35 Business Card


44:30 The Power Of Books


46:15 The Value of Time


46:40 Timeless Books


49:17 The Pendulum


52:15 The Millionaire Next Door


53:25 Finding Consistency Within Inconsistencies


55:05 Outro