TFS#114 - John Barrows, Helping Salespeople Sell Better @ Salesforce, LinkedIn, Google w/Best-Selling Author & SellBetter By JB Sales CEO

John is the CEO of SellBetter by JB Sales, an organization
focused on elevating the people and profession of sales through
training, content end events. They train some of the world’s
fastest-growing sales teams like Salesforce.com, Zoom, and
LinkedIn while supporting a thriving community of over 50,000
individual sellers.


John’s goal is to change the negative perception of Sales and
help sales professionals achieve success by doing it the right
way because he believes that when Sales is done right it’s one of
the greatest professions in the world but when done wrong it’s
one of the worst.  To further support this goal and
introduce Sales as a career to the younger generations he is also
the proud author of an Amazon bestselling children’s book called
“I want to be in Sales when I grow up” that he wrote with his
daughter.


Visit https://sellbetter.xyz/ to know more!





CHAPTERS:


00:00 Intro


00:50 Meet John Barrows


03:00 Basho Sales Training


04:40 Starting JB Sales


06:50 Sponsorships & Live Events


08:00 Why Email Is King


10:20 Value vs Worth


12:00 Value Ladder


13:20 Pay For Access


14:50 Direct Selling Strategy


16:00 Ideal Customer Profile


17:45 Marketing vs Advertising


20:05 The Cost Of Sales


23:00 Figuring Out Cold Traffic


24:50 The Infinite Game


26:30 Why I Joined TikTok


31:40 Targeted Marketing


34:10 The Subscription Model


35:00 Recurring Revenue vs Passive Income


39:40 Patreon Business Model


41:30 The Flywheel Effect


43:00 Strategy vs Experiment


45:00 Starting A Company Mindset


46:50 Educated Customers


48:50 Crystal Knows


49:50 The Modern Buyer


52:15 The Consumerism Of Sales


56:00 Humanizing Technologies


57:40 Disqualifying Builds Credibility


59:50 Objection Handling


01:01:40 Identifying ICP


01:02:45 Who’s Best Interest


01:04:00 Well-Defined Criteria


01:05:05 Outro