TFS#115 - Joe Pulizzi, Creator Monetization, Events Industry, Content Marketing, Building Profitable Assets w/ Award Winning & Best Selling Author, CEX & The Tilt Founder

Joe Pulizzi is the founder of multiple startups including content
creator education site, The Tilt, the content entrepreneur event
Creator Economy Expo (CEX), and is the bestselling author of
seven books including Content Inc. and Epic Content Marketing,
which was named a “Must-Read Business Book” by Fortune Magazine.


Joe is best known for his work in content marketing, first using
the term in 2001, then launching Content Marketing Institute and
the Content Marketing World event. In 2014, he received the
"Lifetime Achievement Award" from the Content Council. He
successfully exited CMI in 2016 and consequently wrote an
award-winning mystery novel, The Will to Die.


He has two weekly podcasts, the motivational Content Inc. podcast
and the content news and analysis show This Old Marketing with
Robert Rose.


His foundation, The Orange Effect, delivers speech therapy and
technology services to over 200 children in 34 states.


Joe has spoken at more than 400 locations in 16 countries
advancing the practice of content marketing. He’s delivered
keynote speeches for events and organizations including SXSW,
NAMM, Fortune Magazine’s Leadership Summit, Nestle, General
Motors, Oracle, DuPont, SAP, HP, and Dell.


You can find Joe on Twitter @JoePulizzi.





CHAPTERS:


00:00 Intro


00:40 Meet Joe Pulizzi


02:30 Joe’s Best-Selling Books


03:40 The Importance Of Emails


06:40 Email Marketing Strategy


08:40 Minimum Viable Audience


09:10 Finding Your Content Tilt


11:40 Email Newsletters


14:50 Sponsorships Strategy


17:00 The Power Of Physical Events


19:50 Subscription Sites & Events


21:20 Creating Better Customers


23:35 Event Partnerships


25:10 Balancing Contents & Sales


26:50 Building Profitable Assets


30:30 A Win-Win Situation


33:20 Audience Buying Power


36:50 Creating A Media Kit


39:00 Creator Monetization


41:20 Content Consumption


43:30 Frequency & Consistency


44:10 The Value Per Email


46:10 Increasing The Value Per Email


50:00 Optimizing Email Lists


52:50 Email Deliverability Rates


54:25 Best Email Software


55:40 Outro