TFS#116 - Swish Goswami on How To Get Rewarded To Surf The Internet, Author TEDx Speaker & Surf CEO

Swish Goswami is a Canadian entrepreneur, author, speaker, and
investor. He is the CEO of Surf, an infomediary helping brands
engage and understand consumers while compensating consumers for
their data. Surf’s browser extension is the world’s first
extension that passively rewards people for their everyday
browsing. Surf also provides first and zero-party data to over 50
enterprises including Netflix, L’Oreal, United Talent Agency, and
Electronic Arts. Surf has raised over $4M to date from several
NBA players, creators, and venture firms.


Swish previously worked as a UN Youth Ambassador, a consultant
for Fortune 500 companies like Western Union, Google, and
American Express, and an analyst at JB Fitzgerald Venture Capital
(founded by NBA player Trevor Booker).


Swish has secured a publishing deal with Kogan Page (releasing
“The Young Entrepreneur”), a sneaker deal with K-Swiss, and was
the host for two seasons of the Tech Haus podcast. Through AGEX
Capital, Swish is an advisor/investor in popular organizations
like FaZe Clan, Wombo, Upstream, and the League of Innovators. He
has been recognized as a LinkedIn Top Voice with over 200M
content views and was the co-founder of LinkedInLocal.


For his entrepreneurial and philanthropic achievements, Swish was
inducted into Plan Canada's Top 20 under 20 and Bay Street Bull’s
30 under 30, recognized as a LinkedIn Top Voice and the “Face and
Future of Canadian Entrepreneurship” by UPS Canada, and awarded
Startup Canada's Young Entrepreneur of the Year award and the
United Nation’s Outstanding Youth Leadership award.


As a former debater who represented Canada twice at the World
Schools Debating Championships, Swish also has a passion for
public speaking. He has given four TEDx talks and enjoys speaking
under North America’s prestigious bureau Speakers Spotlight. He
has spoken around the world including at Harvard University, Wall
Street Journal, STAPLES Center, World Business Dialogue, American
Express, IIT Bombay, and the United Nations.


Swish is always looking to speak about mental health,
entrepreneurship, and social media marketing at schools, events,
and festivals.


For speaking services please call Speakers’ Spotlight at
1-800-333-4453 or email request@speakers.ca





CHAPTERS:


00:00 Intro


00:40 Meet Surf CEO Swish Goswami


01:10 The @dunk Project


02:05 Starting SURF


03:20 The SURF Business Model


04:50 User Onboarding Process


06:50 SURF Rewards & Giveaways


08:35 Rewards Partners


09:45 User Acquisition


10:55 Brand Partners


12:10 Online Data Collection


13:10 The SURF Advantage


14:50 User Intelligence & Engagements


16:50 Rewards Marketplace


18:10 SURF Proprietary Advantage


19:40 The Future Of SURF


21:10 The SURF Analytics


23:25 The Beauty Of SURF


24:05 The Google Analytics


25:00 GPDR


25:40 Scaling Hurdles


27:10 Building User Trust


28:00 The Cost Of Business


30:00 Building A Sustainable Company


31:20 Business Revenue Stream


32:20 The SURF Token


33:25 Gauging The Competition


35:30 Why SURF Is Cool


37:25 Gaining Technical Knowledge


38:25 Troubleshooting Codes


40:10 Stack Rank & Prioritize


42:25 The Bin List


43:30 The Staging Process


44:40 The QA Process


45:45 Software Bugs & Issues


47:05 The SURF Catalyst


48:50 Early Giveaways


51:30 The Cookieless World


52:25 Outro